Let’s be honest, Shopify works great if you’re selling finished products.

But it quietly falls apart when products are made on order. Built-on-the-fly. Personalized. Complex.

One small change on the storefront can break everything. Orders flow in wrong. Components are missing. Production stops. Ops works through the night. Marketing promised what can’t be delivered. Customers wait. Everyone scrambles.

This is normal today. Spreadsheets, workarounds, disconnected systems. Ops firefighting. Marketing guessing. Delivery promises that don’t match reality.

It doesn’t have to be this way.

Orderkraft bridges Shopify, production, and fulfillment. Orders flow smoothly. Everyone knows what to build, where, and when. Delivery promises are real. Ops and marketing can focus on their work, not fixing mistakes.

Making products on demand should feel calm. Confident. In control.

— Stefan Vermaas
Founder, Orderkraft